“I’ve seen the problem with non-tech founders a few times now, different people, different ages and backgrounds, with different levels of skill, but all with the same thing in common: having to rely on someone else to bring an idea from paper to screen. The most common mistake I think people like this make is to think that they know in advance what they need to get built, and once they’ve paid for that to be done, and a website has been delivered, that they then have a business.”